4/13/08

Candy: Mint Crisp M&M'S®

What happens when you combine an m&m, a rice crispy, a junior mint, and the marketing power behind the new Indiana Jones movie?

Mint Crisp M&M'S®.

Mars has done it again! Yet another flavor of M&M's has graced the checkout lines and this time it's got a friend on the package: Indiana Jones.

There could not be more cheese on this packaging. First off, it says, "DIG NEW" because Indiana Jones is famous for digging things up as a treasure hunter, and trouble maker. The little green m&m girl is saying, "Treasure is a girl's best friend." I honestly can't believe they couldn't think of something better than that. I would love to hear your alternatives; here's mine, "Is that a crystal skull in your pocket or are you just happy to see me?" Okay, maybe it is harder than I thought. Then finally, instead of the usual tag of "Limited Edition" the package simply says, "Get "m" Before They're Lost!" It's clever but I don't condone the shortening of the word "them" to "em", and then furthermore to just "m".

If you remember the Crispy M&M's, they are an M&M with a puffed rice center. These are the same only minty and decorated with Indiana Jones themed graphics around the "m" stamps. These designs are things like Mayan pyramids, crystal skulls, and ancient sun dials.

Pros:
Gives you minty, fresh breath.
Indiana Jones "Arti-FACT" on the back of the package like, "The car driven by Short Round in "Temple of Doom" is a 1936 Auburn Boattail Speedster."

Cons:
They will probably be gone once the movie is in theaters.

Verdict:
- You really need to like things like Thin Mint Girl Scout Cookies, York Peppermint Patties, and Junior Mints to like this kind of M&M. The mint lingers in your mouth like a toothpaste or mouthwash.
- If you are feeling adventurous, and you enjoy M&M's, you should give them a try.

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